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Definition of Big lug
1. Noun. (colloquial) A term of affection and endearment describing a man whose personality traits reflect the opposite of his overall broad physique. For example, a man may be tall, physically built but isn't afraid to express his overall feelings and emotions. In other words, a big lug is a man that acts the opposite of what his overall image reflects, or acts against the stereotypical image of the tough guy. ¹
¹ Source: wiktionary.com